About KLAR®
KLAR® is the world’s first bioceramic nicotine pouch, invented and owned by Emplicure, a bioceramic laboratory in Uppsala, Sweden. We’re proud to say KLAR has no tobacco industry involvement.
Nicotine Without Tobacco
Humankind’s relationship with nicotine is 12,300 years old, beginning with the tobacco plant. Now, as more people switch to alternatives that offer nicotine without the risks of tobacco, our relationship is on the cusp of radical change.
Created by Bioscience
82% of health-conscious nicotine users are actively looking for reduced-risk products*. As a bioceramic start-up, we believe we’re better placed than tobacco companies to answer that need with new and innovative products.
*Nielsen Nicotine Health Trends Report, 2022
“When we tested our first KLAR prototype, we had a profound moment of clarity and optimism. We realised we’d created something genuinely groundbreaking in the world of tobacco-free nicotine pouches.”
Clearly Innovative
KLAR is the world’s first bioceramic nicotine pouch, precision engineered in a bioscience laboratory with SERATEK™ technology. KLAR requires less nicotine than the equivalent competitor pouch for a stronger, faster release.
