Science You Can Feel

Welcome to a nicotine sensation like nothing else. KLAR® is the world’s first calcium-based nicotine pouch. The result is a completely new kind of experience. Nicotine has never felt like this.

Feel the difference

Only KLAR®delivers a noticeably bigger kick than equivalent standard pouches.

Giving you a stronger, better nicotine experience overall, while reducing your nicotine intake by nearly half.

Feel the difference

Only KLAR®delivers a noticeably bigger kick than equivalent standard pouches.

Giving you a stronger, better nicotine experience overall, while reducing your nicotine intake by nearly half.

The Problem With Cellulose

Until now, nicotine pouches have been made from cellulose. But cellulose is inefficient. It’s not great at releasing nicotine.

To get round this, standard pouches need a high nicotine content to work. The nicotine levels are pushed up, just to give you a standard performance.

The Problem With Cellulose

Until now, nicotine pouches have been made from cellulose. But cellulose is inefficient. It’s not great at releasing nicotine.

To get round this, standard pouches need a high nicotine content to work. The nicotine levels are pushed up, just to give you a standard performance.

Made like no other

Instead of coming from big tobacco, KLAR was created by Emplicure, a Swedish bioscience company. And instead of cellulose, KLAR contains SERATEK™, a patented, biocompatible calcium compound.

Naturally sourced and precision engineered in our bioceramic laboratory in Uppsala, Sweden, SERATEK’s unique properties create a nicotine experience you’ve simply never felt before – ever.

Made like no other

Instead of coming from big tobacco, KLAR was created by Emplicure, a Swedish bioscience company. And instead of cellulose, KLAR contains SERATEK™, a patented, biocompatible calcium compound.

Naturally sourced and precision engineered in our bioceramic laboratory in Uppsala, Sweden, SERATEK’s unique properties create a nicotine experience you’ve simply never felt before – ever.

Faster release, smoother feel

KLAR® delivers a 25% stronger kick with less nicotine*

*2025 clinical study measuring nicotine delivery against world’s most popular brand.

Faster release, smoother feel

KLAR® delivers a 25% stronger kick with less nicotine*

*2025 clinical study measuring nicotine delivery against world’s most popular brand.

A new kind of softness

Get ready for a new feeling of comfort. As soon as you pop in a KLAR pouch, the unique bioceramic granules trigger instant hydration, giving you a softer, smoother experience. Plus, our pouches are smaller, for a snug, discreet fit.

A new kind of softness

A PURER EXPERIENCE

We believe in delivering nicotine without synthetic additives – and that goes for the pouch as well. KLAR Bioceramic Nicotine Pouches are unbleached for a purer, less processed experience.

A PURER EXPERIENCE

We believe in delivering nicotine without synthetic additives – and that goes for the pouch as well. KLAR Bioceramic Nicotine Pouches are unbleached for a purer, less processed experience.