KLAR® is the world’s first calcium-based nicotine pouch, using SERATEK™ technology from a bioceramic laboratory in Sweden. Find out how KLAR is different to every other pouch on the market – and why it can deliver a nicotine sensation like nothing else.

KLAR vs standard pouches

Until now, nicotine pouches have been made from cellulose. But cellulose is inefficient. It’s not great at releasing nicotine. To get round this, standard pouches need a high nicotine content to work. The nicotine levels are pushed up, just to give you a standard performance.

Instead of coming from big tobacco, KLAR was created by bioscience. And instead of cellulose, KLAR contains SERATEK, a patented, biocompatible calcium compound. Naturally sourced and precision engineered in a Swedish bioceramic laboratory, SERATEK’s unique properties create a nicotine experience you’ve simply never felt before – ever.

Faster release, smoother feel

Klar Bioceramic Nicotine Pouches deliver a 25% stronger kick with less nicotine*. Giving you a stronger, better nicotine experience overall, while reducing your nicotine intake by nearly half.

Another difference is the feel of KLAR. As soon as you pop in a pouch the unique bioceramic granules trigger instant hydration, giving you a softer, smoother, more comfortable feeling. They’re also smaller than standard pouches, for a snug, discreet fit. Nicotine has never felt like this. 

Created by bioscience, not big tobacco

We’re proud to say that KLAR was created by a bioceramic laboratory, with no tobacco industry involvement.

KLAR is made by Emplicure, a bioceramic innovation laboratory founded in 2014 and headquartered in Uppsala, Sweden. Emplicure’s mission is to provide a faster, superior and safer nicotine experience, particularly for smokers. Emplicure has zero links to the tobacco industry.

This means we can share our products with you without hypocrisy, and focus on one thing alone: our commitment to offering an incredible nicotine experience alongside a lower nicotine content.

*2025 clinical study measuring nicotine delivery against world’s most popular brand.